what is gucci logo?

The famous double G logo of Gucci employs the two interlocking, bold “Gs” of the father’s – Guccio Gucci’s – initials in a very artistic and smart way. The Gucci logo has become synonymous of luxury and sophistication.

What does the symbol of Gucci represent?

Aldo Gucci designed the interlaced double G logo, representing his father’s initials. According to Aldo, it also represented the links of a bracelet, demonstrating luxury. To avoid confusion, the initial logo often included the name of the brand situated above the emblem.

What is the new Gucci logo?

Inspired by a child’s handwriting, the cursive logo has been masterminded by Gucci creative director Alessandro Michele and has received a mixed reaction from fans. Gucci has revealed a new logo inspired by children’s handwriting.

What is Gucci’s brand image?

Gucci is also renowned for its very strong brand image that focuses on sophistication, high-class, high-quality and innovation. As a product leader, it is a strategically orientated brand that successfully appeals to its customers’ self-worth, prestige, status and image.

Why is Gucci logo a snake?

Why Does Gucci Have a Snake Symbol? The black, white and red stripes of the Kingsnake are one of Gucci’s most striking animal symbols. The ancient Greeks and Romans believed snakes symbolise wisdom and knowledge and elsewhere “signify a mixture of power, sensuality and seduction.”

Who created the Gucci logo?

Aldo Gucci, son of the fashion house’s founder Guccion, joined Gucci in 1933 and designed the logo for his father. The use of the two G’s is in direct reference to the initials of Guccio Gucci himself – an artistic and memorable way to make the founder’s significance represented in a visually timeless manner.